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This whole network marketing business model is about connecting with people, the product itself
does not really matter, but it should be something you can stand behind
fully. Every mlm business sells a product or service that meets a
need. This could be weight loss, skin care, travel deals, energy
drinks, protein shakes, makeup, oils, nails, supplements, etc. What you
have to do is focus on that need and reach the person looking for an
answer to their problem which is why we need a website.
What exactly does this mean? Okay, here is an example, what if I was an independent salesperson that sold juicers. First I would get a website or blog that will be my "home on the internet." No matter how many ways I advertised or tried to reach my customer it would lead them back to "my home" and not directly to my company website order page. Well, that is not true, for in video sales of me using/describing/demonstrating the product I would lead them to the sales page. The "video" itself would be answering their question or solving their problem. These videos would be on YouTube, permanently, not on another platform temporarily.
Back to my example, I sell juicers, so what problem could that solve? I would use research sites like Keywordtool.io, Ubbersuggest.org, and the Google Adword Keyword Tool. I'm going to think about my customer and what problems they have that my product can solve.. To start, I am going to type in things with the 5 W's: who, what, where, when, why and also how. So what to juice, why juice, when to juice, how to juice, etc. With those results I would pick out choice keyword combinations and create a blog post, web page, or YouTube video. I would also think of hashtags that people may be using that relate to this keyword combo if I use Twitter, Instagram or Pinterest to promote my business.
You may have never thought about it or researched these things before but believe me, people are typing these exact phrases in to the Google machine. Your job is to get your blog page, Youtube video, or Pinterest post to come up on the first page of the results in the Google machine. Can you say cha-ching!
In my opinion, The biggest problem in the mlm business is that many people feel that their initial payment, which gives them the license to sell the end product, entitles them to ready to buy customers! It doesn't. You have to go out there and find the customers just like any other sales rep. So why join network marketing at all?
I joined because I saw the value and opportunity presented before
me. I have nearly 10 years of experience building blogs and have a true
desire to help as many people as possible. I heard someone say that
Network Marketing is self development tied to an end product. I love
self development. It is my passion. It should become yours too if you
really want to make this thing work for you.
People, in general, don't have a preference of who they buy the product from that meets their need. It is the connection they make with you that makes the difference. You have to form a relationship by speaking with them, interacting with them on their Facebook or Instagram post, or answering their questions on your well thought out blog page that makes them want to buy from YOU. If you grasp that concept right from the beginning you can go far in network marketing.
Hello beautiful people! Today is Monday, March 5, 2018. Happy Monday!
Do you see this pic below?
Well, I started yet another blog over the past two weeks. I decided to come up with a little catchy tune and had my kids make a video for it. It is only 30 seconds long but it was a keyword many people were searching for but there was virtually no supply available on YouTube currently.
So in less than 24 hours we have over 600 views and it is sure to increase. This particular term is not a "buying keyword" but the potential this shows is great!
I shot this video outside of Bonuce-U yesterday afternoon. We were celebrating my youngest sons birthday which is today. They wanted to hurry up and get in the car and go home to eat dinner and I told them, well if you learn this handshake and do the video for me, you will be in the car in two minutes!
I am not 100% sure they are even doing this special handshake correctly because there were no clear videos up on YouTube demonstrating it, but, we are up there getting views.
Just imagine how much traffic I will get when I make longer, more planned, buying keyword focused videos on the subject?! Now if I could just take a few days off from being a mother, wife, and work... Well, like I always say, you have to find time for that power hour or two if you want to stream up. I'll update in about a week or so. Have a great day!