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direct cellars scam or not

Direct Cellars scam or not? There is a new mlm beverage company that launched in February 2017.  Is this another one of those network marketing schemes?

First off I want to give you the definition of a pyramid scheme.  This was excerpt was taken directly from the FTC website. "They promise consumers or investors large profits based primarily on recruiting others to join their program, not based on profits from any real investment or real sale of goods to the public."  You can click the link below for yourself and read the full article.